Business Content Advice
What to include in your first business film brief
You do not need a finished script. A clear audience, purpose and destination give a film brief a useful starting point.
By Spencers Vision Films · Published
Before discussing cameras or music, write down the question your film needs to answer. Are you introducing the business, showing a service, explaining a process or helping someone decide to get in touch? A specific purpose makes the creative and practical decisions easier.
Name the audience and the next step.
Describe who will watch and what they already know. Then decide what you would like them to do afterwards: understand a service, visit a page, make an enquiry or share the film. Avoid trying to serve every audience in a single short piece.
List the places the content will appear.
Include your website, presentations and social channels. Aspect ratio, duration, captions and sound need to work for those settings. Confirm which versions are included before filming; cropping a finished landscape film is not always the right solution for a vertical format.
Bring the practical information.
Share possible filming locations, the people available, your target launch date and any restrictions. Include a budget range if you have one. If filming involves customers, staff or a third-party venue, discuss permissions and suitable notices as part of the preparation.
Agree how feedback will work.
Choose one person to coordinate comments and identify who gives final approval. Agree the review stages, included revisions, usage rights and delivery files in the proposal. This keeps the production focused and avoids conflicting instructions late in the edit.